In 2003, the "Buccaneer Bay" was changed to "Sirens' Cove", which is now the site of "The Sirens of TI". This live, free show is designed to appeal more to adults by including singing, dancing, audio-visual effects, bare chested pirates and attractive women in the large outdoor production produced by Kenny Ortega.
TI is also home to Cirque du Soleil's Mystère, which revolutionized production shows on the Las Vegas Strip and introduced the entertainment style of Franco Dragone. The show opened in 1993 as the original Cirque du Soleil production in Las Vegas. Mystère has been voted nine times as the best production show in the city by the Las Vegas Review Journal reader's poll.
Treasure Island was opened by Mirage Resorts in 1993 under the direction of Steve Wynn at a cost of $450 million. It was designed by Joel Bergman. The initial plans called for a tower addition to The Mirage, but later evolved into a full-fledged separate hotel casino resort.
Treasure Island originally intended to attract families with whimsical pirate features and icons such as the skull-and-crossbones strip marquee, a large video arcade, and staged pirate battles nightly in "Buccaneer Bay" in front of the casino entrance on the Strip.