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A popular seaside resort with a pier, the town markets itself on its historic links with the Vikings and an annual festival is held each year in early September. In 1263 it was the site of the Battle of Largs between the Norwegian and the Scottish armies. The National Mod has also been held here in the past.

Largs is well  known for 'Nardinis', the famous ice cream parlour, cafe and restaurant, that dominates the Esplanade and which reopened in late 2008 following clearance from Historic Scotland and major renovation works. 

A Caledonian MacBrayne ferry service runs from Largs to Great Cumbrae, and the paddle steamer Waverley also calls in at the pier during cruises. The town is served by the railway line from Glasgow to North Ayrshire (the Ayrshire Coast Line) and also lies on the main A78 road. It remains a popular destination for holiday-makers and weekenders from Glasgow all year round.

Largs is also the birthplace of the actors Daniela Nardini and John Sessions, the footballer Lou Macari and the golfer Sam Torrance. Though not born in Largs, musician and songwriter Graham Lyle of Gallagher and Lyle was brought up there and still returns to visit his holiday home.